Daves Computer Solutions

SUMMARY: Last year, we published an excellent how-to article on creating a customer-centric marketing and sales strategy featuring Kristin Zhivago. A B2B Summit 2011 keynote speaker in Boston, she will again present her presentation, “The Buyer’s Funnel and Your Political Power: Joined at the Hip” at the west coast leg of the Summit in San Francisco, Oct. 24-25. This article, and Zhivago’s presentation, explain why you want to listen to your customers, what questions you want to ask them, and how this knowledge will improve the entire buying funnel and help provide Marketing political clout within an organization. by David Kirkpatrick, [ ... ]

SUMMARY: Launching a good content marketing campaign does not have to be a step into the unknown. You might have all the resources you need sitting in your office. Learn how an online retailer created a free report from a survey of its email audience and had the report downloaded 212% more times than the previous year. See why the report’s title is the top-referring keyword to the company’s blog. by Adam T. Sutton, Senior Reporter CHALLENGE Last year, luggage retailer Suitcase.com launched a great inbound marketing campaign. The team surveyed its audience, created a premium report, and offered it for free from [ ... ]

Last month Facebook launched the Subscribe feature that lets users select to receive the public updates of people they’re not friends with, similar to following someone on Twitter. However, Facebook has not released an official Subscribe widget or badge that users can be install on a website to ask visitors to Subscribe to them. Here we’ll walk-through how to use Facebook’s existing profile badge creator and its ability to display the name of your latest Facebook Note to make a Subscribe widget. You can add this badge to any website to help you gain more subscribers and get more impressions and [ ... ]